Beginning investors carry so many assumptions as to why this or that isn’t working. The direct mail silver bullet, “the yellow letter,” is not immune from such assumptions. It’s a wonder any new person ever finds success with the yellow letter, or any marketing piece for that matter, but so many do… and here’s how!
Do you like secrets? Here’s a golden one:
All of the profit in a deal is up for grabs.
However, it’s up to you to use the right words and ask the right questions in order to get your share.
It’s up to YOU to get what you want before you close.
You do that through compelling and timely negotiation. Understand, not all real estate negotiations are a head to head battle. Sometimes a successful negotiation can be accomplished by asking a single question, and that leads us to another secret. In fact, the very secret I promised in the headline.
If you are going to refer to yourself as an investor, your job is to buy low and sell high. That is your job, that is how investors make money. It’s “Real Estate Investing 101.” If you’re not prepared to do that, or if you’re opposed to profits, then you need to consider another line of work. Seriously.
Purchasing real estate directly from a motivated seller is not a one-night stand in the back of a Buick. It is a courting process. Understand that.
These five steps will set you up so that your “Investor Offer” (often referred to, and miscategorized, as a lo-ball offer) is given serious consideration. But! If you skip these steps, you’ll rarely… if ever… make it to the closing table – and your job as a real estate investor is to buy low and close deals.
Real estate lead generation is the engine that keeps your investing business running. You must learn how to fuel your lead generation machine, and master it.
After so many years of work, it would be tragic for you to fall short of the perfect retirement. I mean that would be an absolute shame, and sadly it is the reality for 95% of the population. But! It doesn’t have to be. Change one thing just one time and you can enjoy an early retirement.